Spotify launches voice-enabled ads on mobile devices in a limited U.S. test

Spotify launches voice-enabled ads on mobile devices in a limited U.S. test

Spotify is increasing its investment in voice technology, as hinted at earlier this week on the company’s earnings call with investors. The streaming service today is announcing the launch of voice-enabled advertisements, which will encourage the listener to say a verbal command in order to take action on the ad’s content. Initially, the audio ads Read more about Spotify launches voice-enabled ads on mobile devices in a limited U.S. test[…]

Facebook’s ad team shoots itself in the foot by pulling Elizabeth Warren campaign ads

Facebook’s ad team shoots itself in the foot by pulling Elizabeth Warren campaign ads

Facebook’s gang that couldn’t shoot straight advertising department has made another blunder, this time by pulling Elizabeth Warren campaign ads touting the Senator’s proposal to break up big tech. The offending ads were pulled, according to Politico, over their use of the Facebook brand in their copy. Meanwhile, other ads that the Senator’s Presidential campaign Read more about Facebook’s ad team shoots itself in the foot by pulling Elizabeth Warren campaign ads[…]

Facebook agrees to do more to tackle scam ads after celebrity defamation lawsuit

Facebook agrees to do more to tackle scam ads after celebrity defamation lawsuit

Facebook has agreed to plough more resource into combating the use of its advertising platform by scammers, saying it will do more to tackle scam ads that use well-known public figures to try to trick consumers. It plans to launch a dedicated scam ad report button in the UK, slated to go live in around Read more about Facebook agrees to do more to tackle scam ads after celebrity defamation lawsuit[…]

Facebook exempts news outlets from political ads transparency archive

Facebook exempts news outlets from political ads transparency archive

Facebook pissed off journalists earlier this year when it announced that ads run by news publishers to promote their articles involving elected officials, candidates, and national issues would be included alongside political campaign ads in its ads transparency archive, albeit in a separate section. The News Media Alliance representing 2000 newspapers including the New York Read more about Facebook exempts news outlets from political ads transparency archive[…]

LinkedIn violated data protection by using 18M email addresses of non-members to buy targeted ads on Facebook

LinkedIn violated data protection by using 18M email addresses of non-members to buy targeted ads on Facebook

LinkedIn, the social network for the working world with close to 600 million users, has been called out a number of times for how it is able to suggest uncanny connections to you, when it’s not even clear how or why LinkedIn would know enough to make those suggestions in the first place. Now, a run-in Read more about LinkedIn violated data protection by using 18M email addresses of non-members to buy targeted ads on Facebook[…]

Baidu leads $300M investment to bring its search smarts to elevator ads

Baidu leads $300M investment to bring its search smarts to elevator ads

China’s largest search engine Baidu is getting an offline revenue boost after it led a $300 million strategic round in Xinchao Media, a company that shows people ads when they’re waiting for an elevator – or stuck in one. The tie-up will see the partners collaborate on data integration that knits reams of search data Read more about Baidu leads $300M investment to bring its search smarts to elevator ads[…]