Microsoft CEO Satya Nadella, delivering the keynote at the Microsoft Government Leaders Summit in Washington, DC today, had a message for attendees to maintain user trust in their tools technologies above all else.
He said it is essential to earn user trust, regardless of your business. “Now, of course, the power law here is all around trust because one of the keys for us, as providers of platforms and tools, trust is everything,” he said today. But he says it doesn’t stop with the platform providers like Microsoft. Institutions using those tools also have to keep trust top of mind or risk alienating their users.
“That means you need to also ensure that there is trust in the technology that you adopt, and the technology that you create, and that’s what’s going to really define the power law on this equation. If you have trust, you will have exponential benefit. If you erode trust it will exponentially decay,” he said.
He says Microsoft sees trust along three dimensions: privacy, security and ethical use of artificial intelligence. All of these come together in his view to build a basis of trust with your customers.
Nadella said he sees privacy as a human right, pure and simple, and it’s up to vendors to ensure that privacy or lose the trust of their customers. “The investments around data governance is what’s going to define whether you’re serious about privacy or not,” he said. For Microsoft, they look at how transparent they are about how they use the data, their terms of service and how they use technology to ensure that’s being carried out at runtime.
He reiterated the call he made last year for a federal privacy law. With GDPR in Europe and California’s CCPA coming on line in January, he sees a centralized federal law as a way to streamline regulations for business.
As for security, as you might expect, he defined it in terms of how Microsoft was implementing it, but the message was clear that you needed security as part of your approach to trust, regardless of how you implement that. He asked several key questions of attendees.
“Cyber is the second area where we not only have to do our work, but you have to [ask], what’s your operational security posture, how have you thought about having the best security technology deployed across the entire chain, whether it’s on the application side, the infrastructure side or on the endpoint, side, and most importantly, around identity,” Nadella said.
The final piece, one which he said was just coming into play, was how you use artificial intelligence ethically, a sensitive topic for a government audience, but one he wasn’t afraid to broach. “One of the things people say is, ‘Oh, this AI thing is so unexplainable, especially deep learning.’ But guess what, you created that deep learning [model]. In fact, the data on top of which you train the model, the parameters and the number of parameters you use — a lot of things are in your control. So we should not abdicate our responsibility when creating AI,” he said.
Whether Microsoft or the U.S. government can adhere to these lofty goals is unclear, but Nadella was careful to outline them both for his company’s benefit and this particular audience. It’s up to both of them to follow through.