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IDG Contributor Network: Brand reputation at risk

IDG Contributor Network: Brand reputation at risk
 

The world is going digital at an unprecedented pace. Established business models are reaching the end of their life cycle. New market entrants are disruptively entering the arena with asset-light balance sheets, build upon platforms and apps, which turn the dynamics of competition upside-down. Technology, media and entertainment, and telco (TMT) companies are at the forefront of this wave.

Although many TMT companies are leaders in digital transformation, they arguably more vulnerable to cyber-attacks than other industries, with the consequences of a breach more serious as highlighted in EY’s GISS 2018-19. Unlike the global panel, this excerpt focuses on consolidated findings from TMT companies.

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